Whole Food Love for Canine Hearts
Product package design and marketing
Jared Cowan, former NHL player and Cassie Cowan, former Dog Trainer for the Ottawa Police Force
Client
Purpose
Love for canines
Audience
Middle to upper-income households who have at least one pet
The Challenge
Jared and Cassie, fueled by their passion for dogs, aimed to develop a raw food product line that boosts pets' health and longevity. They sought to create a brand and marketing strategy, delivering wholesome pet food directly to customers' doors. Their mission: to convince pet parents that their fur babies deserve the very best.
Research and Observations
In the past five years, there has been a significant shift in how we perceive pets and their role in our lives—both at home and in the workplace. Pets are now seen as integral family members, and this changing perspective demands better treatment for our beloved furry companions. Traditional canned pet food no longer satisfies their needs.
Developing the brand
Unleashing our creativity, we delved into the pet food market, prioritizing our furry friends’ well-being. While competitors touched on health, their brands lacked spark.
But hey, being healthy doesn't mean dull! So, we sprang into action, crafting an exhilarating logo—a dog riding a skateboard, embracing life's thrill! This dynamic design captures our brand's energy, fun, and adventurous spirit!
A healthy "Skip the Dishes" for dogs!
Bringing it to life
The name Evolution came to life as this was not only a revolution in pet food, it was an evolution in the industry as a whole.
The Results
We transformed pet nutrition education into a playful online ecommerce experience, further enhancing the brand with captivating visuals, educational product pages and a seamless checkout experience. Learning about pet health became as fun as a game of fetch