Doing business for good is just good business.
Sustainability isn’t an afterthought at LMNO. It is built into everything we do. By balancing people, planet, and profit, we uncover opportunities that connect brands and audiences while creating meaningful impact that lasts.
We’re always exploring and refining what it means to be a responsible, sustainable business:
It means making ethical decisions that balance environmental, social, and economic needs.
It means holding our team, suppliers, and partners to high standards.
It means being willing to adapt and change when we find a better way to do things.
Our Commitments to Good Business
We believe in holding ourselves to the same standards we encourage for our clients. These commitments guide the way we work and prove that our values live in action, not just in words.
Certified B Corporation
LMNO is proud to be part of a global community of businesses that meet high standards of social and environmental performance, accountability, and transparency.
Net Zero Challenge Platinum Member
We are the first Canadian marketing agency to achieve Platinum status in the Government of Canada’s Net Zero Challenge. This means we have already achieved net zero operational emissions and continue to push for greater reductions in our supply chain and client work.
UN Sustainable Development Goals
We align with the UN SDGs, focusing on the goals where we can make the greatest contribution through our expertise and partnerships.
Leading the Charge Toward Net Zero
The Net Zero Challenge is a Government of Canada initiative that encourages organizations to transition to net zero emissions by 2050. LMNO has already achieved net zero operational status as of 2024, and we are committed to ongoing progress.
21% reduction
by 2030
51% reduction
by 2040
74% reduction
by 2050
How We Integrate Sustainability Into Our Work
We don’t treat sustainability as a separate practice. It is part of our approach in every project we take on. From insights to ideas to implementation, sustainability shapes the way we uncover hidden potential and deliver meaningful impact.
Uncover
We identify opportunities for positive environmental and social change through research, strategy, and cultural insight.
Create
We design campaigns, content, and experiences that minimize waste, promote inclusivity, and emphasize long term value.
Drive
We use carbon tracked media, responsible production, and real time reporting to ensure results are achieved with responsibility in mind.
Impact Beyond Client Work
Good business also means giving back. LMNO contributes to the community through pro bono projects, charitable partnerships, and volunteer initiatives. These efforts allow us to extend our impact beyond clients, supporting the organizations and causes that make our communities stronger.
Work With a Partner Who Leads With Purpose
If you believe good business means more than the bottom line, you are in the right place. Let’s uncover your brand’s hidden potential in a way that benefits people, planet, and profit.
Let’s Connect