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Hidden Potential Podcast

A Holiday Sustainability Story episode thumbnail

December 5, 2025 | 22:00

A Holiday Sustainability Story

What do a winery in Chile and a marketing agency in Saskatchewan have in common? A lot more than you would think! Tina A...

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The Perfect Marketing Mix episode thumbnail

June 20, 2025 | 34:07

The Perfect Marketing Mix

Push play for our thoughts on where to start when you're planning a campaign. Jennie Fritzke, Ryan Mack, and Bronwyn Sto...

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First Jobs with Corey Michel and Amber Glendenning episode thumbnail

June 5, 2025 | 27:46

First Jobs with Corey Michel and Amber Glendenning

Corey Michel and Amber Glendenning reflect on what their first jobs taught them about empathy, client relationships, tea...

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First Jobs with Heather Whyte and Brooke Hoffos episode thumbnail

April 29, 2025 | 23:31

First Jobs with Heather Whyte and Brooke Hoffos

From fast-paced fast food customer service and the unpredictability of summer camp to the fast-paced, unpredictable worl...

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Problem Solving episode thumbnail

March 20, 2025 | 36:58

Problem Solving

Hidden Potential host and lmno team member Traci Deck meets with Corey Michel, Taylor Pfeifer, and Bronwyn Stoddard to d...

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Building a Brand From Scratch episode thumbnail

December 19, 2024 | 30:55

Building a Brand From Scratch

Following the final drop of the season's collection, Punc founder Ryan Mack chats with fellow lmno team members Taylor P...

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How Much Can You Say in an Ad? episode thumbnail

May 10, 2024 | 26:18

How Much Can You Say in an Ad?

Always wondered how much you can put in an ad?  Traci talks with Brooke Hoffos and Adam Tomporowski about how to engag...

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April 25, 2024 | 27:07

First Jobs with Amanda Lewis and Blair French

Follow us from the golf course to the movie store to a nice restaurant. It's not an all-day date, it's First Jobs! Trac...

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About Time: How Timelines Impact Your Campaign episode thumbnail

April 11, 2024 | 29:33

About Time: How Timelines Impact Your Campaign

We cover some big topics: chicken wings, popcorn, and how your timeline affects your campaign. Today's conversationalis...

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First Jobs with Taylor Pfeifer and Jesslyn Geddes episode thumbnail

March 28, 2024 | 18:27

First Jobs with Taylor Pfeifer and Jesslyn Geddes

How much do kitchens, flower shops, and agencies have in common? Traci chats with Taylor Pfeifer and Jesslyn Geddes abo...

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Our Hot Takes

A customer at the supermarket is reviewing their purchase receipt.
The Future of Sustainable Marketing: 3 Trends Shaping 2026 (And How We Help Brands Transition)

By Blair French, Chief Growth Officer

As a B Corp certified, purpose-driven agency, LMNO is seeing a major shift in how organizations approach sustainability in 2026. What used to be a marketing add-on is now becoming a strategic requirement that influences business...

Controversial Brand Trends for 2026 

By Blair French, Chief Growth Officer

If 2024 and 2025 were the years brands talked about authenticity, purpose, and storytelling, 2026 is the year the industry gets uncomfortable. Three major shifts are coming—and each one challenges...

Three bowls of Goodly chicken and vegetable soup on a wooden table, each topped with fresh herbs, with saltine crackers on a board in the background.
Canadian B Corp Holiday Gift Guide 2025: Sustainable and Ethical Gift Ideas From lmno

By Blair French, Chief Growth Officer

The holidays are a time for connection, generosity, and reflection. They’re also an opportunity to align our spending with our values! As a B Corp–certified marketing agency, we believe your...

Brick entryway of Emiliana Organic Vineyards featuring a metal sign, wooden barrels used as planters, and potted plants beside a wooden door.
A Holiday Sustainability Story: Sometimes a bottle is more than just a bottle.

By Daniel Dalman, Senior Ideator And Writer

Bronwyn wasn’t looking for answers at the bottom of a bottle of wine, but with Emiliana’s Cabernet Sauvignon, she found a whole lot more than she was expecting. Bronwyn Stoddard,...

Advent Calendar box featuring the number 24
Driving Brand Loyalty Through Advent Calendars

By Bronwyn Stoddard, Director of Strategy and Marketing

I’m probably a little too into advent calendars. I’ve always appreciated them as a consumer, but a couple of years ago I really started thinking about them through a branding,...

Somewhere Over a Rainbow – Daniel Dalman

By Daniel Dalman, Senior Ideator And Writer

“No pride for some of us without liberation for all of us.” - Marsha P. Johnson, American Gay Liberation Activist.   June can mean a lot of things – longer days,...

Digital Marketing Does Not Equal Instant

By Jennie Fritzke, Media Manager

There’s no arguing that we live in a digital world now – a lot of our time is spent online, and therefore digital media is a crucial component of the...