PLAYING IN THE DIRT HAS NEVER LOOKED SO GOOD.

 

CHALLENGE

With a handful of innovation awards and rapid growth, SeedMaster needed to drive momentum for the future – to stand out as a global leader in the competitive seeding equipment industry.

APPROACH

Along with a clean new logo, website and visuals, we developed a complete strategy to secure their position as global leaders and reinforce the brand at all customer touch points.

We created a strong, distinct brand that farmers would remember when looking for a new seeding system. A bolt head became the inspiration for redesigning the icon and decaling equipment, helping to modernize the equipment’s image. At launch a product guarantee – Superseed. Guaranteed. – positioned SeedMaster as an innovative player in a highly competitive industry.

RESULTS

Attendance at the launch event at Canada’s Farm Progress Show exceeded expectations. SeedMaster’s new brand was well received by farmers and dealers alike.

In the 12 weeks following the launch of the rebrand, visitors who actively engaged with the website increased by 205% and multiple page views increased by 578%. There was a substantial 507% increase in average session duration from 24 seconds to 2 minutes, and we saw a significant increase in mobile sessions.

 

See more work.