Water Security Agency

We Know Water

The Challenge

Enhance WSA’s brand recognition, improve public perception, and promote water security and responsible water usage in Saskatchewan.

Results

Over 9.1 million social and digital impressions.

More than 9,000 link clicks to the website.

What We Uncovered

WSA is a relatively new Crown corporation and needed to (pardon the pun) make a splash. To build trust and understanding, they had to bring diverse audiences on board with their mission, despite challenges around reputation and confusion with other water-related agencies.

What We Created

We developed a creative idea that directly linked positive water experiences to the work of WSA. Drinking from a garden hose, boating on the lake, watching shorebirds; by tapping into nostalgia and emotional connection, audiences could begin seeing WSA with that same sense of positivity and trust.