Embracing Life

The Challenge

Our goal was to connect users and raise awareness of the Embracing Life App with communities and audiences that needed it. The app aims to support positive, healthy lives, championing health promotion, suicide prevention, intervention, and postvention.

Results

Strong engagement across platforms

5 million impressions

Secured provincial, national, and international accreditation

What We Uncovered

We needed to reach a wide audience on a limited budget—while tackling a heavy topic that can be difficult for people to engage with. In an app ecosystem crowded with mental health tools, Embracing Life also faced tough competition for attention, downloads, and follow-through.

What We Created

Embracing Life already had a vibrant, illustrated brand system. Our job was to bring those assets to life across the entire campaign and build a consistent, cohesive experience—from ad to download to app.