Creating a
Sustainable
Future

In an era of digital innovation, it may come as a surprise that the digital advertising industry is a larger emitter of greenhouse gasses than the airline industry.

The vast network of servers powering digital media production, coupled with the immense energy consumption and associated costs, contributes significantly to this environmental challenge.

We are proud to announce that lmno has become the first agency in Canada to embrace the Net Zero Challenge, positioning us among the first 100 businesses in the country to do so.

Our commitment to sustainability revolves around a comprehensive plan consisting of three key steps:

Understanding Our Carbon Footprint

We diligently monitor our total carbon footprint and regularly assess its impact.

Reducing Carbon Emissions

Through innovative thinking, we strive to minimize our carbon footprint wherever possible.

Carbon Offset
Initiatives

When reduction is not immediately feasible, we invest in carbon offset initiatives to neutralize emissions.

The Numbers Speak for Themselves

Our Sustainability Practices

We are actively implementing various measures to reduce our own carbon footprint:

Travel Monitoring

We ensure that all travel is necessary and has minimal environmental impact.

Supplier Engagement

We engage with our suppliers to understand and support their sustainability efforts.

Employee Awareness

Our employees are informed about potential environmental footprints and ways to reduce them.

Eco-Friendly Advertising

We offer clients the option to advertise on media platforms that are environmentally friendly.

Detailed Footprint Analysis

We provide clients with comprehensive analyses of their footprint, allowing them to make informed decisions.

Our Sustainability Goals

Our ambitious goals aim to reduce our operational carbon footprint significantly:

21% reduction
by 2030

51% reduction
by 2040

74% reduction
by 2050

As we do not have scope 1 or scope 2 emissions, all of lmno’s reduction targets are scope 3 reduction targets. LMNO has achieved net-zero status through the strategic use of offsets as of April 2024.

How do we achieve these goals?

It’s a combination of our own initiatives as well as existing initiatives of our partners and government agencies:

of our operational footprint comes from our employees commuting to work. Through the introduction of federal legislation requiring automobile manufacturers to sell only zero-emission vehicles in 2035, our target is to reduce this figure by 30% by 2030, 65% by 2040 and 100% by 2050.

of our operational footprint comes from electricity usage (14% direct, 7% indirect). Through initiatives at SaskPower, this is estimated to decrease by 38% by 2030, 69% by 2040 and 100% by 2050.

of our operational footprint comes from heating and cooling usage (20% direct, 8% indirect). Through partnerships and investment in more efficient technology, we aim to reduce this by a minimum of 25% by 2050.

of our operational footprint comes from business travel and accommodations.  Through a combination of monitoring our travel, the use of ZEV’s to travel & outside initiatives in the airline and power generation industries, we plan to reduce this by 26% by 2030, 63% by 2040 and 100% by 2050.

The remaining 11% of our operational emissions are a combination of office materials, waste disposal, shipping and food and beverages. Through strategic purchasing and working with sustainable partners, we plan to reduce this by 16% by 2030, 38% by 2040 and 62% by 2050.

How do offsets work?

In a realistic context, achieving 100% carbon elimination is challenging. However, with knowledge of our footprint, we can reduce emissions elsewhere to balance the equation. This is the essence of carbon offsets.

We invest in initiatives like reforestation, methane capture at landfills, and renewable energy projects to counteract our emissions.

Trusted Offset Partners

In selecting offset partners, we follow the guidance of the David Suzuki Foundation. Our partners adhere to the Gold Standard, ensuring they are continuously audited for the actual impact of their offset activities. Clients can allocate their offsets to specific initiatives that align with their goals and values.

Projects we are supporting

Great Bear Forest Carbon Project

The Great Bear Forest Carbon Project protects 14 million acres of BC’s coastal rainforest, enhancing carbon capture through sustainable forestry. As Canada’s first project on unextinguished First Nation land, it funds Coastal First Nations, supporting conservation and community welfare.

Smart Soil Carbon Project

The Smart Soil Carbon Project, verified under CSA CleanProjects and ISO-14064-2, reduces emissions by shifting 300,000 acres to no-till farming. It improves soil health, water conservation, and biodiversity while aligning with TIER regulations and Alberta Environment standards.