Audience

Middle to upper-income households who have at least one pet.

Purpose

Love for canines.

Client

Jared Cowan, former NHL player and Cassie Cowan, former Dog Trainer for the Ottawa Police Force.

The Challenge

Build a raw pet food product brand and strategy that delivers wholesome petfood right to their costumer’s door, keeping their pets healthy and thriving.

Research and Observations

There’s been a significant shift in how we see our pets. They are important family members and deserve the best. Traditional canned pet food wasn’t cutting it anymore.

8/10 people now consider their pets to be a part of their family.

Developing the brand

While competitors touched on health, their brands lacked spark. Being healthy doesn’t have to be boring, and we decided to be anything but. We started with the logo – a dog riding a skateboard, and the rest of the brand fell into place in the same fun and adventurous way.

8/10 people now consider their pets to be a part of their family.

Bringing it to life

The name Evolution came to life as this was not only a revolution in pet food, but an evolution in the industry.