Lies, Damn Lies, and Analytics

We have a huge crush on data. We don’t just like numbers, we like like numbers. A lot. Data can help us assess the value of advertising tactics, build holistic strategies, and measure results—what’s not to like? Oh, right. Misleading manipulation of data. —We don’t like that.   There are a lot of ways that data can […]

Journey Mapping

  “The customer journey is complicated. It’s full of competitors and distractions and barriers, and sometimes your customers don’t even know they’re on a journey.” Customer Journey Mapping Conversations about the customer journey are becoming more and more frequent, and by now you’ve probably been involved in a least one conversation about customer journeys around […]