Buzzword Bingo

Buzzword Bingo — Picture this: it’s Tuesday afternoon. You’re sitting in your third meeting of the day—or is it your fourth? Who knows? The coffee has run out, the room is stuffy and hot, and it’s getting hard to focus on anything that isn’t what you’re making for supper. Everyone has given their updates, and […]

Lies, Damn Lies, and Analytics

We have a huge crush on data. We don’t just like numbers, we like like numbers. A lot. Data can help us assess the value of advertising tactics, build holistic strategies, and measure results—what’s not to like? Oh, right. Misleading manipulation of data. —We don’t like that.   There are a lot of ways that data can […]