The Content Balance – Part I

PART I — What Do Consumers Want from Social Media? There are two major categories that active social media accounts fall into: consumers and brands. And it’s no surprise that those two groups want much different things from their social media experience. Consumers want interesting content. Brands want an attentive audience. That’s it. The tricky […]

Buzzword Bingo

Buzzword Bingo — Picture this: it’s Tuesday afternoon. You’re sitting in your third meeting of the day—or is it your fourth? Who knows? The coffee has run out, the room is stuffy and hot, and it’s getting hard to focus on anything that isn’t what you’re making for supper. Everyone has given their updates, and […]