The Content Balance – Part II

THE CONTENT BALANCE PART II — What Do Brands Want from Social Media? As you may recall, last month we talked about what consumers want from social media, and what brands can do to make themselves welcome in the feed. (If you don’t recall, that’s totally cool. You can jog your memory here.) In a word, […]

The Content Balance – Part I

PART I — What Do Consumers Want from Social Media? There are two major categories that active social media accounts fall into: consumers and brands. And it’s no surprise that those two groups want much different things from their social media experience. Consumers want interesting content. Brands want an attentive audience. That’s it. The tricky […]