I despise the word Department.

  You can hear it through the halls of many organizations—particularly large ones with long histories. It’s a divisive word used all too often in business: department. The very nature of this word creates invisible lines between people in an organization. It creates a territorial feeling of one group of people posturing for their view […]

The Content Balance – Part II

THE CONTENT BALANCE PART II — What Do Brands Want from Social Media? As you may recall, last month we talked about what consumers want from social media, and what brands can do to make themselves welcome in the feed. (If you don’t recall, that’s totally cool. You can jog your memory here.) In a word, […]