Posts By: LMNO Staff

LMNO Roundtable: Facebook Data Tracking

Background Facebook recently announced that they’re making changes to how they collect and track data outside of Facebook—for real, this time! Companies advertising on Facebook can collect information about what people do on the advertiser’s own website, whether they’re clicking to watch a video, downloading a file, or making a purchase. The proposed changes will […]

The Content Balance – Part II

THE CONTENT BALANCE PART II — What Do Brands Want from Social Media? As you may recall, last month we talked about what consumers want from social media, and what brands can do to make themselves welcome in the feed. (If you don’t recall, that’s totally cool. You can jog your memory here.) In a word, […]